The campaign took place across Sweden

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The trend is represented even more strongly by the next generation, Gen Z (born 1995 to 2010). According to Millenial Marketing, six out of ten Generation Z consumers prefer to spend their money on experiences rather than material things. Storyliving vs. Storytelling vs. Storydoing One story – three approaches. But what distinguishes Storyliving from classic storytelling and storydoing ? The first question that sheds light on the definitional confusion: Could storyliving and storydoing exist without storytelling? No, because the method of storytelling is the basis for storydoing and storyliving. I'll show you how storydoing differs from classic storytelling in my article on storydoing vs storytelling: Just do it! .


Storydoing and Storyliving are storytelling approaches that are designed for interaction and Special Data use a specific type of implementation. The biggest difference is that Storyliving relies even more heavily on experience, so that consumers experience the story within the story themselves. Virtual reality and augmented reality have become established as forms of implementation . Examples of Storyliving Storyliving is not just virtual, but in journalism or marketing the concept of storyliving is usually mentioned in the same breath as VR and AR. As the following examples show, the virtual reality lid fits on the Storyliving pot.




Step to the line Bringing life behind bars to life - that's what the 360-degree film by Brazilian filmmaker Ricardo Laganaro does, which shows the work of the non-profit organization Defy Ventures . The organization's vision has one goal: to prepare prisoners for the time after prison so that they do not reoffend. Kind of patron Our production process has to be experienced to be believed - that's what the marketing team at Patrón Tequila thought. The result of this idea is “The Art of Patrón” – a VR journey to the land of tequila production. Happy Goggles After Ikea, the next innovation from the Northern Lights: Swedish Happy Meals from McDonalds become VR glasses.  The time period was not chosen by chance, as it fell during the holiday season when Swedish families traditionally go on skiing holidays.